CLARKS PRO
Clarks introduced ClarksPRO as a new collection designed for professionals who spend long hours on their feet and rely on footwear that is comfortable, supportive, and durable. The campaign focused on bringing this purpose to life through authentic storytelling that showed the shoes in real work environments. The goal was to highlight the slip resistant, lightweight, and work ready design of the collection through creators who could naturally demonstrate how ClarksPRO supports movement and comfort throughout the day. The resulting content combined product focused imagery with warm and natural moments that reflected the everyday realities of modern professionals.
MY ROLE
I led creator sourcing, communication, and content management for this portion of the ClarksPRO launch. I helped identify talent whose work environment and personal style aligned with the purpose of the collection, which was created for modern professionals who spend long hours on their feet. I guided the creative process from briefing through final delivery, ensured all assets met Clarks expectations, and oversaw the content timeline from product arrival to posting. I also supported alignment across storytelling, styling, and visual guidelines so the final images reflected the comfort and support that define the ClarksPRO collection.
DELIVERABLES
I oversaw the production of two still images for Clarks use. This included one full figure image captured in the talent’s real work environment and one close up product shot that highlighted the shoe in a natural and everyday scenario. I managed the creation of an in feed Instagram post that featured the full figure image and aligned with Clarks caption guidelines. I also coordinated content review, revisions, and approvals throughout the timeline and ensured that all final assets were delivered on schedule for both brand use and talent posting.
CREATIVE APPROACH
The creative direction for this campaign focused on natural, warm, and authentic moments captured in the talent’s real workplace. The goal was to showcase the ClarksPRO shoe as a supportive and comfortable part of a demanding workday. The full figure shot highlighted the shoe in action while the close up image ensured the product remained the clear focus. The overall look was grounded in real environments with clean styling and practical wardrobe choices that aligned with the tone of the Autumn and Winter season. This approach helped connect the ClarksPRO story to professionals who rely on their footwear every day.
TALENT
Ariel Johnson and Tony Ortiz were selected for their ability to bring authenticity and real world context to the ClarksPRO story. Each talent works in an environment where comfort, durability, and all day support are essential, which allowed the shoes to be shown in natural and practical use. Their content highlighted how ClarksPRO supports movement, routine, and long hours on their feet while reflecting the warm, relaxed tone of the campaign. Together, their work demonstrated the purpose of the collection and connected the product to professionals who rely on dependable footwear every day.
