Clarks in Manchester Press Kit
I created the Clarks in Manchester press kit as part of a larger campaign celebrating the brand’s connection to Manchester and the heritage of the Wallabee. I led the full process, including concept development, branding, budget planning, and execution, as well as outreach to influencers and key opinion leaders. The kit included a pair of Wallabees from the initiative along with branded packaging and a curated set of polaroids that encouraged recipients to capture personal moments that reflected the spirit of the campaign. The final result generated organic social coverage and added meaningful buzz alongside the paid influencer program.
Wallabee Day Press Kit
For the first ever Wallabee Day, I supported the creation of a press kit that highlighted the shoe’s cultural legacy and the story behind the celebration. I assisted in execution across all elements and followed brand direction to ensure the kit aligned with the larger campaign that featured Raekwon and encouraged the global community to participate. The kit included NFC tags and limited edition shoe tags that connected recipients to the history and playful narrative of Wallabee Day. The initiative helped spark organic social coverage and contributed to wider awareness of the new annual celebration.
Clarks Holiday Press Kit
I developed the holiday press kit as a relationship building initiative designed to thank editors and key opinion leaders while keeping new Clarks product top of mind. I led the concept, execution, outreach, and tracking, and curated a mix of seasonal items that included a pair of Clarks, custom branded cookies, a Le Creuset mug, and other holiday pieces presented in a wicker basket. The kit was created to feel warm, thoughtful, and aligned with the brand while centering the footwear as the hero. The project led to some social coverage but more importantly strengthened ongoing relationships with editors and writers.
